Success Story

Zynga Wins Big with Video Mobile Ads for Wizard of Oz

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Zynga

17% Increase in ROAS

The Challenge

Significantly scale UA while meeting ROAS targets.

The Strategy

Introducing the use of video mobile app install ads to increase user engagement

The Results

  • 17% increase in ROAS
  • 35% decrease in CPI

“Bidalgo proved to be a great partner in promoting our new Wizard of Oz slots game, and helping Zynga stay in the forefront of video mobile ad technology on Facebook. I can’t say enough about Bidalgo’s superb teamwork and first-class support. Working with Bidalgo has been an outstanding experience, from start to finish.”

Jessica Grant, Lead User Acquisition Manager, Zynga Zynga

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