Developer of popular titles such as Clash of Clans: Royal War and Bleach Soul Rising
Kunlun Wanwei is a leading internet group comprised of multiple businesses and subsidiaries globally. Their mobile game division, GameArk, develops popular titles such as Clash of Clans: Royal War and hit international mobile games, like Bleach Soul Rising.
As Kunlun geared up for the Japan launch of their highly anticipated new title, Bleach Soul Rising, they developed a comprehensive multi-channel campaign strategy to help build buzz and attract new installs.
In order to reach their widest possible audience, the Kunlun team also opted to run one all-new channel in their mix – TikTok. To be successful on the new channel and new app launch, they would need to scale up quickly and affordably, with a focus on install volume and quality.
After using Bidalgo’s platform across other channels, Kunlun leveraged Bidalgo to scale their campaigns on TikTok. Referencing the Creative Center, the team could seamlessly identify their top-performing creative assets across channels and use those findings to inform a creative that would set up their TikTok campaigns for success.
They also utilized the platform to pull key optimization and ROI insights, including:
- Asset-level data across campaigns and ad accounts enabled them to easily optimize and maximize creative ROI on TikTok.
- Comparing channel performance and ROIs helped streamline critical decisions about budget allocation in order to increase efficiency and scale.
- More than 10,000 quality users acquired on TikTok within the first week of app launch
- CPIs 8% below average
- Successfully engaged a coveted new demographic with ROAS comparable to some of the biggest and most saturated social channels