Mobile game developer of free-to-play online gambling and board games
The Goal
Bidalgo, as one of Instagram’s initial program partners, and a long time provider of Rushmo’s Facebook campaign management solution, started running instagram campaigns for Rushmo, to acquire new quality users on a large scale while significantely dropping CPA.
The Strategy
Following a creative optimization process, Bidalgo determined that a best practice for advertising on Instagram was to combine engaging video and carousel ads with relevant keyword targeting. Bidalgo targeted audiences based on our vast experience in the gaming and online casino industry using creative that grabbed users’ attention. Additionally, leveraging our proprietary Bidalgo bidding algorithm allowed us to continuously optimize.
The Results
- 50% increase in ROAS
- 52% increase in conversion rate
- 75% increase in payers’ rate
- 50% decrease in CPA