Postmates offers a revolutionary Urban Logistics app that connects customers with local couriers who can deliver anything from any store or restaurant in minutes. In order to scale, Postmates needs to effectively engage potential users across an array of channels including Google App Campaigns to continuously grow a high-quality, paying user base.
With a desire to solidify its presence over Google properties, Postmates worked with Bidalgo to better leverage Google App Campaigns, grow monthly paying users, attain stronger conversion rates and reduce cost per first payer.
By using Bidalgo’s platform and in house expertise, Postmates could create more targeted Google campaigns and effectively manage creative assets for superior performance. Postmates could also benefit directly from Bidalgo’s early feature adoptions, and could successfully leverage a specific beta for in-app action value optimization, tROAS. This feature uses bidding capabilities to attain desired ROAS goals across Google App Campaigns, reducing cost per first payer, growing paying user counts and attaining stronger conversion rates.
With tROAS bidding and other Bidalgo features in place, Postmates could tap into:
- New-to-market products targeted towards lower-funnel conversion values
- Comprehensive bid/budget management
- Advanced asset level breakdown and asset optimization dashboards
- Seamless bulk uploading of playables ads, images and videos & bypassing of YouTube upload processes
Within the first few months of using Bidalgo’s Google App Campaigns solution, Postmates saw impressive results:
↑ 118% Growth in Monthly New Paying User Base
↑ 69% Conversion Rates
↓ 30% Cost per First Payer