Publisher of games such as Bleach, Monkey King and One Punch Man.
Oasis Games is a leading game publisher, with titles available in 16 languages and over 130 countries. Responsible for games in successful franchises such as Bleach, Monkey King and One Punch Man, Oasis Games’ titles are popular across the globe.
Oasis Games was gearing up to launch two big titles: Bleach: Immortal Soul and One Punch Man: Road to Hero. As both are based on successful franchises, popular across the world, Oasis Games needed to scale their launch strategy for numerous markets while acquiring high-quality users at an affordable cost.
This required the development and implementation of a robust, full lifecycle strategy: warm-up, pre-registration, launch and re-engagement.
Oasis used the SaaS platform provided by Bidalgo to extract actionable creative-centric insights, based on data consolidated from multiple sources. With these insights, Oasis Games was able to provide KPI-driven guidance to their designers – leading to better, more effective, creative assets.
Secondly, the Bidalgo platform was instrumental in enabling efficient campaign optimization and management. This included:
- Consolidation and visualization of performance data from multiple sources, including client-defined views and analyses.
- Powerful campaign creator, which can make it easy to create batches of campaigns with just a few clicks.
- AI-based campaign management, designed to enable Oasis Games’ team to constantly optimize campaign performance.
- More than 1 million users acquired on Facebook for each game during launch window.
- AI-driven ad automation drove a 69% increase in Day 7 ROAS.