Huuuge Games primarily wanted to increase awareness and drive installs of Huuuge Casino globally. Another key focus of the campaign was to make players aware of the game’s unique characteristics after they had installed.
First, we developed a specific creative approach using A/B testing that we could easily customise for individual markets where we were launching the game. Second, we used worldwide targeting across Facebook and Instagram to enter new markets and drive awareness and installs of the game.
Finally, app event optimisation allowed us to reach high-quality players in these new markets, which allowed it to quickly achieve very strong results.
- 50% lower cost per install with worldwide targeting
- 12% higher click-to-install rate
- 22% increase in return on ad spend