Developer of hit titles such as Huuuge Casino, Traffic Puzzle, Billionaire Casino and more.
Huuuuge Games is an international game developer and publisher focused on the mobile gaming market. With over 1.5 million daily players in 194 countries, Huuuge is one of the global leaders in the real-time, free-to-play casual gaming category.
The Challenge
In order to maximize their return on investment, Huuuge Games is always looking to advertise on the most impactful channels and diversify their spend across channels. They needed a toolset that would make it easier to scale and optimize their performance across user acquisition channels, analyze their overall performance and help them make better decisions.
The Solution:
As a User Acquisition platform, Bidalgo helps Huuuge achieve meaningful uplift on multiple channels by streamlining and optimizing their UA workflows.
When Huuuge Games increased its investment in user acquisition through Apple Search Ads, it utilized Bidaglo’s platform-specific optimization toolset to great effect. Some of the most popular Huuuge Games titles, including Huuuge Casino and Billionaire Casino, benefit from this optimization.
Using Bidalgo, Huuuge Games are able to:
- Save time and effort by creating new campaigns in a streamlined manner, using Bidalgo’s advanced keyword management and bulk ad set creation.
- Conduct bulk actions across keywords, ads, ad sets, and campaigns.
- Conduct in-depth keyword analysis, using advanced keyword-level analytics with various filters, breakdowns, and group-by options—all designed to provide actionable insights for activity optimization.
- Receive timely, high-quality support for any issue from the Bidalgo support team.
The Results
Leveraging Bidalgo for Apple Search Ads optimization helped Huuuge reach their aggressive acquisition cost goals and targets while scaling their Apple Search Ads activity by 24.5% within two months.