Billguard - a personal finance app that tracks spending and protects users’ credit cards from fraud and errors.
To scale Billguard’s user database and activation rate, while keeping a low CPA of $7.
Bidalgo, a leading Facebook Marketing Partner with vast experience in mobile app UA activity, utilized its algorithmic optimization techniques and created thousands of A/B tests by using testimonial ads featuring real app store user reviews.
This was based on Bidalgo’s marketing insight that users engage with and are attracted to authentic generated content. Bidalgo cracked Billguard’s creative campaign language and reached amazing results
60% Below CPA Goal
200% increase in Active users