The Goal
Bidalgo successfully managed Playgem’s campaign in tier 1 markets since its launch. Building on this past success, Bidalgo was now challenged to find new growth engines to expand activity, while keeping a low CPI and high user quality. The goal was to conquer highly monetizing tier 2 countries.
The Strategy
Along with our powerful wide-scale A/B testing capabilities and professional experience, Bidalgo implemented the following plan to help Playgem reach an expanded base of new users for their backgammon application: Extensive Research – To help Playgem better understand audience behavior, culture, language and interests. Advanced Targeting Techniques – With special likes & interests and behavior categories, designed to identify and discover relevant users. Localized Creatives – Adapted and directed to specific targeted audiences.
The Results
- 10% Decrease in CPI
- 5x Increase in ROAS
- 6x Increase in ARPPU
