Success Story

Bidalgo Reaches Amazing Results for Vikings Gone Wild App with Smart Creative Identification

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EVERYDAYiPLAY

52% Decrease in CPI

The Goal

Bidalgo was tasked to launch this new gaming application and create an appealing communication strategy for relevant Facebook users

 

The Strategy

The Bidalgo “sercret sauce” – wide scale creative a/b testing with a defined creative optimization methodology.

The Results

 

  • 177% Increase in CTR
  • 52% Decrease in CPI

Thanks to Bidalgo’s advanced A/B testing capabilities, we managed to discover the ultimate creative approach driving our users to engage with the ads. The winning combination of technology and professional personnel, alongside great product like “Viking Gone Wild” brought us outstanding results within a few weeks of launch. Thanks to Bidalgo, we now understand the true value of creative optimization. It’s Priceless.”

Michal Augustynek, Product Manager, EVERYDAYiPLAY EVERYDAYiPLAY

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