This is how we optimized our ads for mobile app purchases to encourage people around the world to download and play Pixelberry’s Choices game, resulting in a 2.2X increase in the rate of acquired payers.
Pixelberry Studios wanted to increase downloads of Choices among players around the world, particularly among people most likely to pay for additional features.
- 2.2X increase in rate of acquiring payers with app event optimization (compared to traditional mobile app install ads)
- 27% increase in return on ad spend with international targeting (compared to traditional single-country campaigns)
- 30% decrease in cost per paying player with international targeting (compared to traditional single-country campaigns)