San Francisco: Bidalgo, a leading provider of mobile marketing automation software and services for app developers, announced today it has hired Rishi Shiva as Chief Marketing Officer.

Rishi Shiva, a self-described “Growth Hacker,” has an impressive background. An industry veteran with more than 18 years of experience as an entrepreneur and corporate executive, Shiva’s first order of business is to develop the marketing framework and oversee Bidalgo’s product-market alignment and delivering on growth metrics to help the company realize its global ambition.

“Rishi’s experience, talent, and passion will be a wonderful asset to the company,” said Peli Beeri, CEO at Bidalgo. “He brings exactly the type of expertise we need to enter new markets, expand our client base, and continue to demonstrate leadership in the industry. As we enter the next phase of our growth, we are thrilled to welcome Rishi to the Bidalgo family.”

Mr. Shiva was previously the Senior Director of Growth Marketing Partnerships at MZ, a real-time technology company and the creators and publishers of free-to-play mobile games including Game of War: Fire Age and Mobile Strike. Before that, he was the Head of Strategic Accounts at Nanigans, a provider of performance advertising software as service. He also founded Adversant Media Group, a boutique digital media agency in San Francisco. Mr. Shiva is an active member of the mobile tech and investor communities in San Francisco and serves as an advisor to several mobile-focused incubators and startups.

“I love solving puzzles. I love helping business tackle their growth challenges using technology,” said Mr. Shiva. “Bidalgo leverages AI’s to address some of the most painful aspects of growth marketing. I am impressed by what they have built.

“My job is to see what is it we are doing now and how to do it faster and better at scale. I plan to help establish a brand identity and build a full stack marketing team that will help Bidalgo become the leading platform for mobile marketing automation. I’m delighted to have joined at a time when there is so much opportunity for rapid growth and expansion.’’

Mr. Shiva is the second C-level executive to join the company this month. His hiring follows the addition of Nir Ackerman as Chief Financial Officer. A seasoned CFO with a strong track record of success, Mr. Ackerman was hired to usher the company into the next stage of its financial growth after experiencing eight straight years of increasing revenue.

Hundreds of advertisers – from early-stage app developers to Fortune 500 companies – rely on Bidalgo’s SaaS platform or fully managed media buying services to scale their user acquisition programs. Bidalgo’s client roster includes Smule, Playtika, Postmates, Pixelberry Studios, Scientific Games and dozens of other top grossing app developers.

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