SAN FRANCISCO – November 15, 2017 – Bidalgo, a leading provider of ad-creative automation software and services for app marketers, announced today it has partnered with Google as a Premier Partner for Mobile Advertising. Bidalgo joins an exclusive group of strategic partners that meet Google’s stringent requirements for performance and expertise in mobile advertising through Google’s Universal App Campaigns (UAC).
“It’s awesome to see what Bidalgo has done with the Google ads API, in using it to help advertisers adopt Universal App Campaigns and playable ads,” David Mitby, Director, Product Management at Google, said. “Their agility and skill with new ad formats are impressive, and we’re proud to work with their team to help app marketers achieve their goals.”
Bidalgo’s partnership with Google empowers app marketers to master UAC, a Google ad solution that uses Google’s unique machine learning technology to help marketers target customers based on specific business goals across Google Play, Google.com, YouTube and the millions of sites and apps in the Google Display Network. Bidalgo offers an innovative Artificial Intelligence-based advertising automation platform that gives app marketers the ability to optimize ad creatives and run scalable, high-quality user acquisition campaigns on all the leading ad channels. On top of its Premier Partner status with Google, Bidalgo is also an official marketing partner with Facebook, Instagram, Snapchat and Pinterest.
Leading games developer Pixelberry Studios worked with Bidalgo to grow its hit app “Choices: Stories You Play” over 12X on Google Ads. Leveraging the next generation of UAC, Bidalgo helped Pixelberry identify winning creative elements and design a large set of high-performing creative assets for the campaign. The result was a 250 percent increase in Return On Ad Spend (ROAS) compared to Pixelberry’s previous generation of UAC campaigns.
“Bidalgo enabled us to crack the code of Google Ads and deliver compelling, engaging ad creative that garnered impressive results and led to significant growth,” said Filippo De Rose, Head of Marketing and Ad Monetization at Pixelberry Studios. “Google is a powerful advertising channel capable of driving great scale as well as high quality users for app marketers. With recent changes in UAC, we see very promising results, and we have high expectations going forward.”
“Bidalgo offers a one-stop shop for app marketers looking to advertise on all of the leading channels through a single platform, and Google is certainly an important part of the overall mobile UA mix,” said Peli Beeri, chief executive officer at Bidalgo. “We are already seeing increased ad spend moving towards UAC, and we are very excited to expand our relationship with Google as a Premier Mobile Advertising partner. The combination of our AI-based creative capabilities and UAC’s targeting and optimization offerings gives marketers a powerful way to grow their apps.”