‘Personalized’ Facebook ad tech pays off big for Israel’s Bidalgo
“With $100 million in revenue, the start-up has quietly built an advertising empire on the world’s largest social network”
“For those who wonder how a free service like Facebook can make billions a year ($12.47 billion in 2014, to be precise), Israeli ad-tech start-up Bidalgo supplies a partial answer. Bidalgo is a large supplier of automated segmented advertising on Facebook, selling hundreds of millions dollars a year worth of ads for apps and products on the social network.
That work has paid off handsomely for Bidalgo, said Niv Yemini, Bidalgo co-founder and CTO. As one of the few official Facebook Marketing Partners in Israel, the company expects as much as $100 million in revenues in 2015…”