Facebook Video in Carousel Ads
Now, not only you can use the new carousel ad, you can add video to it, in one or more cards. This would allow you flexibility to leverage the most engaging and powerful format Facebook has in News Feed. Carousel format is growing at a rapid pace, and adding video as a creative option can bring sight, sound and motion to help advertisers improve both their brand and direct response objectives.
Instagram Website Conversion Ads and Carousel Ads
Instagram has just released several new features and functionalities, and we at Bidalgo want to make sure we are ahead of the game.
Two of Instagram’s new features are Website Conversion Ads and Carousel Ads, and Bidalgo has quickly adopted both.
Carousel Ads – Instagram is just the place to tell your brand story. And what better way to do this than with their new carousel ads? This feature lets you to tell a bigger story than before, showcase your product and various app screens, and more!
Our Bidalgo performance managers have a few tips on how to make the most out of this new feature:
- Start big with a captivating image, to make users want to slide their fingers to the next one.
- Create a compelling sequence.
- Don’t forget your target. Make the user want more and click through to download your mobile app.
Website Conversion Ads – Using Instagram ads can drive higher traffic to your website. At Bidalgo, we’ve introduced an exciting new solution for DR advertisers – who can now bid towards website conversion events that have been specified by the advertiser.
For more details on any of these great new features, please contact your Bidalgo account manager directly, or email us at firstname.lastname@example.org.