Facebook Campaign Testing on iOS 14.5+ Playbook
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Testing Your Facebook Campaigns on iOS 14.5+

Watch Now: How to test and optimize your Facebook campaigns with limited reliance on user identifiers and gaining confidence in your ability to optimize based on available KPIs

By Team Bidalgo
iOS 14.5+ Facebook Campaign Testing Playbook
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iOS 14.5+ Facebook Campaign Testing Playbook

Trying to optimize your Facebook campaigns following the release of iOS 14.5? Want to know what to test, and how to isolate actionable insights? Our Media department experts have two-part guide for you, with test structure recommendations for short and mid-term testing.

By Insights Team
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A Simple Guide to TikTok Creative Success

What are the differences between user acquisition on TikTok and other networks? How should your build and maintain your campaigns? Is there a way to maximize your chances of creative success? Learn this, and more, in our simple and practical guide.

By Team Bidalgo
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Creative Insights Report 2020

What percentage of ad creative underperforms, and which formats are the most popular ones? This, and much more, in the Bidalgo Creative Insights report

By Insights Team
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How To Soft Launch Your Mobile App

How do you turn your soft launch into hard-earned insights? What should you measure, and what is irrelevant? Download our guide to soft-launching a mobile app for UA managers, and ensure a successful launch of your next app.

By Adi Meiri
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Campaign Budget Optimization – The Complete Guide

CBO is coming: soon, Facebook will no longer allow marketers to set a campaign’s budget at the ad set level. Download our guide and get practical tips and proven strategies to promote your mobile apps in a CBO-only world.

By Adi Meiri
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Mobile Story Ads Creative – The Complete Guide

Download Bidalgo’s playbook to the fastest growing ad format for mobile app marketers. Get all the best practices and creative strategies that will help you maximize engagement and funnel flow across the most popular social networks.

By Adi Meiri
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Apple Search Ads – The Complete Guide

Download the ultimate Apple Search Ads Guide to help you understand and master the most important aspects of this unique channel with practical campaign tips and proven strategies for best possible performance.

By Adi Meiri
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Google App Campaigns – The Complete Guide

Marketers are living in a Google App Campaigns only world, where it’s easier to start advertising but harder to excel.
Download our guide for practical tips and proven strategies to promote your apps across the Google ecosystem.

By Adi Meiri
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The Ultimate Holiday UA Survival Guide

As Q4 fast approaches, app marketers are strategizing on how to make the most out of their holiday budgets. While Q4 shows a significant increase in value and downloads, it is also a very challenging period in terms of price increases with no clear path to ensure optimized performance. As…

By Ido Ratmansky
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How To Successfully Leverage Facebook When Launching a New Game

Are you a Facebook user acquisition (UA) expert with piles of UA cash sitting around, waiting to be spent? If ‘yes,’ then this post will provide zero value. Stop reading and start launching campaigns! This blog is intended for scrappy game developers looking to understand how to launch and test…

By Ran Milo
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How To Grow Product Awareness And Subscriptions In One Campaign

Your Fintech app needs to get on people’s radar, and it needs people to start using it. While these are two different goals, both can be accomplished using the same tactics. Sound impossible? And yet, this is a strategy other mobile app companies have been using for years. Mobile game…

By Ran Milo

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