• Guides

How To Soft Launch Your Mobile App

How do you turn your soft launch into hard-earned insights? What should you measure, and what is irrelevant? Download our guide to soft-launching a mobile app for UA managers, and ensure a successful launch of your next app.

By Adi Meiri
  • Guides

Campaign Budget Optimization – The Complete Guide

CBO is coming: soon, Facebook will no longer allow marketers to set a campaign’s budget at the ad set level. Download our guide and get practical tips and proven strategies to promote your mobile apps in a CBO-only world.

By Adi Meiri
  • Guides

Mobile Story Ads Creative – The Complete Guide

Download Bidalgo’s playbook to the fastest growing ad format for mobile app marketers. Get all the best practices and creative strategies that will help you maximize engagement and funnel flow across the most popular social networks.

By Adi Meiri
  • Guides

Apple Search Ads – The Complete Guide

Download the ultimate Apple Search Ads Guide to help you understand and master the most important aspects of this unique channel with practical campaign tips and proven strategies for best possible performance.

By Adi Meiri
  • Guides

Google App Campaigns – The Complete Guide

Marketers are living in a Google App Campaigns only world, where it’s easier to start advertising but harder to excel.
Download our guide for practical tips and proven strategies to promote your apps across the Google ecosystem.

By Adi Meiri
  • Guides

The Ultimate Holiday UA Survival Guide

As Q4 fast approaches, app marketers are strategizing on how to make the most out of their holiday budgets. While Q4 shows a significant increase in value and downloads, it is also a very challenging period in terms of price increases with no clear path to ensure optimized performance. As holiday app spend is notoriously … Read more

By Ido Ratmansky
  • Guides

How To Successfully Leverage Facebook When Launching a New Game

Are you a Facebook user acquisition (UA) expert with piles of UA cash sitting around, waiting to be spent? If ‘yes,’ then this post will provide zero value. Stop reading and start launching campaigns! This blog is intended for scrappy game developers looking to understand how to launch and test paid Facebook UA campaigns in … Read more

By Dario Sheikh
  • Guides

How To Grow Product Awareness And Subscriptions In One Campaign

Your Fintech app needs to get on people’s radar, and it needs people to start using it. While these are two different goals, both can be accomplished using the same tactics. Sound impossible? And yet, this is a strategy other mobile app companies have been using for years. Mobile game publishers were the pioneers in … Read more

By Ran Milo
  • Guides

Top 10 Factors That Impact Game Revenue

Whether you’re offering players the opportunity to build a tower, outwit their friends, race the clock or explore a new world, there is a lot of competition for mobile game players’ attention and their wallets. It’s a world of minimal switching costs and thousands of alternative offerings. And if your game isn’t delivering what they’re … Read more

By Ran Milo

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