- Webinars
The Future of UA: Webinar Series
Dive into some of the new changes in user acquisition in a special webinar series, as we dissect the latest in the trajectory for the future of UA and how marketers can prepare for it.
Insights
- Guides
User Acquisition during COVID-19: Actionable Insights
See how COVID-19 is influencing User Acquisition patterns around the globe, from overall changes in impressions and CPM to country and category-specific shifts
- Guides
Apple Search Ads – The Complete Guide
Download the ultimate Apple Search Ads Guide to help you understand and master the most important aspects of this unique channel with practical campaign tips and proven strategies for best possible performance.
- Webinars
Watch: Data Transparency – Dealing with Blind Spots
With campaign automation and channel black-boxing on the rise, advertisers are finding their access to key campaign data, especially at the user-level, more restricted than ever. In this webinar, we’re explaining how to deal with those data blind spots.
- Guides
How To Soft Launch Your Mobile App
How do you turn your soft launch into hard-earned insights? What should you measure, and what is irrelevant? Download our guide to soft-launching a mobile app for UA managers, and ensure a successful launch of your next app.
- Guides
Campaign Budget Optimization – The Complete Guide
CBO is coming: soon, Facebook will no longer allow marketers to set a campaign’s budget at the ad set level. Download our guide and get practical tips and proven strategies to promote your mobile apps in a CBO-only world.
- Guides
Mobile Story Ads Creative – The Complete Guide
Download Bidalgo’s playbook to the fastest growing ad format for mobile app marketers. Get all the best practices and creative strategies that will help you maximize engagement and funnel flow across the most popular social networks.
- Guides
Google App Campaigns – The Complete Guide
Marketers are living in a Google App Campaigns only world, where it’s easier to start advertising but harder to excel.
Download our guide for practical tips and proven strategies to promote your apps across the Google ecosystem.
- Webinars
Creative Online Workshop for UA & Design Teams
Missed our latest live creative workshop? No worries, you can watch it on-demand. Discover how to improve your performance by breaking down the barriers between User Acquisition and Design teams.
- Webinars
Ready, Set, CBO: Effective Facebook CBO Strategies for Mobile UA
Missed our live webinar on Facebook Campaign Budget Optimization? No worries, you can still watch it on demand.
- Guides
The Ultimate Holiday UA Survival Guide
As Q4 fast approaches, app marketers are strategizing on how to make the most out of their holiday budgets. While Q4 shows a significant increase in value and downloads, it is also a very challenging period in terms of price increases with no clear path to ensure optimized performance. As holiday app spend is notoriously … Read more
- Guides
How To Scale Pinterest User Acquisition With Promoted Pins
Promoted App Pins have the capability to increase your visibility and get your app stories to the right audience at the right time