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Creative Management

By Peleg Israeli

The Future of UA Series: Chapter #3

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To succeed in the new paradigm of increased black-boxing and automations, advertisers need to pivot toward a creative-centric approach.

That being said, it’s not easy to understand what creatives are working and why, to identify ad fatigue, to manage creative production at scale, and to do it all in a way that’s time and cost efficient.

To overcome these challenges, only advertisers with the right tools and creative-first approach will succeed. So, how do we get there? We’re breaking it down in this fireside chat with Rick Grunewald from PerBlue.

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Speakers

Rick Grunewald Rick Grunewald Digital Marketing Analyst, PerBlue
Peleg Israeli Peleg Israeli CRO, Bidalgo
Matt Skurnick Matt Skurnick Product Growth Lead, Bidalgo
Published on July 22, 2020
Written by
Peleg Israeli

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