On October 3, 2019 we hosted a live webinar and Q&A about all things Campaign Budget Optimization.
As the full global launch for Facebook Campaign Budget Optimization implementation inches closer, now is the time for marketers to ensure they have all systems go.
In this webinar, we discussed:
– How CBO should impact your campaign upload, optimization, and analysis processes
– Which actions help CBO algorithms succeed, and which are counterproductive
– The increased importance of creative assets in CBO campaigns
– Real examples of CBO success and the actions behind them
Towards the end of the webinar, we also took questions from the webinar attendees during a lively Q&A session.
About the host:
Doron Wagner, Director of Media Innovation at Bidalgo: Our resident media expert. He’s been buying media for as long as Facebook has been selling it!