Guides

iOS 14.5+ Facebook Campaign Testing Playbook

Trying to optimize your Facebook campaigns following the release of iOS 14.5? Want to know what to test, and how to isolate actionable insights? Our Media department experts have two-part guide for you, with test structure recommendations for short and mid-term testing.

Get The Playbook Here

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Download This Playbook to Learn How To:

Scale on iOS 14.5+

Mix scaling and testing during the transition period

Explore The Upper Funnel

Find upper funnel KPIs and targeting options to help you succeed

Optimize Creative

Test your assets VS. different targeting parameters available to you

Download iOS 14.5 Facebook Campaign Testing Playbook