On November 14th, 2019, we hosted a live webinar and Q&A about creative intelligence.
Crafting a robust creative strategy is one of the defining factors in a successful UA campaign. In fact, according to Nielsen, 56% of a brand’s sales lift can be attributed directly to the quality of its ad creative. Nevertheless, ad creative still remains the most challenging campaign lever to measure and evaluate effectively.
In this webinar, we discussed the key challenges around creative performance measurement and analysis, insider optimization strategies, and tips for breaking down the silos between User Acquisition and Design teams.
We welcome you to sign up for a recording of our webinar, as we bring together representatives from both User Acquisition and Creative teams to discuss critical synergies, communication strategies, and data-driven creative best practices from both sides of the table.
Some of the topics that came up during this live webinar:
– Breaking down the key challenges around ad creative measurement and analysis
– Adopting a data-driven approach to the creative production, testing, and optimization cycle
– How to gain insider recommendations for stronger communication and synergy between UA and Design teams
Those were followed by an open forum Q&A with our UA and Design team experts.
About the hosts:
Liraz Dvora, Head of Creative at Bidalgo
Matthew Skurnik, User Acquisition Team Leader at Bidalgo