Archives: Insights

See how COVID-19 is influencing User Acquisition patterns around the globe, from overall changes in impressions and CPM to country and category-specific shifts

How do you turn your soft launch into hard-earned insights? What should you measure, and what is irrelevant? Download our guide to soft-launching a mobile app for UA managers, and ensure a successful launch of your next app.

CBO is coming: soon, Facebook will no longer allow marketers to set a campaign’s budget at the ad set level. Download our guide and get practical tips and proven strategies to promote your mobile apps in a CBO-only world.

Download Bidalgo’s playbook to the fastest growing ad format for mobile app marketers. Get all the best practices and creative strategies that will help you maximize engagement and funnel flow across the most popular social networks.

Download the ultimate Apple Search Ads Guide to help you understand and master the most important aspects of this unique channel with practical campaign tips and proven strategies for best possible performance.

Marketers are living in a Google App Campaigns only world, where it’s easier to start advertising but harder to excel.
Download our guide for practical tips and proven strategies to promote your apps across the Google ecosystem.

As Q4 fast approaches, app marketers are strategizing on how to make the most out of their holiday budgets. While Q4 shows a significant increase in value and downloads, it is also a very challenging period in terms of price increases with no clear path to ensure optimized performance. As holiday app spend is notoriously … Read more

Promoted App Pins have the capability to increase your visibility and get your app stories to the right audience at the right time