Frequently asked questions
Nordeus, the top grossing gaming company in more than 50 countries, engaged Liftoff to increase revenue by converting more iOS and Android installs into paying subscribers with mobile retargeting.
Nordeus’s 14-day free trial was not converting users into paying customers at the rate they hoped. This challenge means that Invoice2go needs to rapidly communicate their core value proposition, and excite potential subscribers enough to actively use the app.The Sollution
Nordeus uses a mobile attribution tracking and marketing analytics platform. The Liftoff integration with this platform allows install and event data to seamlessly transfer to Liftoff. When Invoice2go was ready to retarget, no extra work was needed.
To begin improving Nordeus’s subscription rates, Liftoff A/B tested Dynamic Ad creatives across native, banner, and interstitial ads – all of which were personalized to the individual user.
Liftoff’s machine learning system analyzed Invoice2go’s mobile profiles to optimize impression bidding in real-time, converting more installs into paid subscribers at Invoice2go’s target CPA within seven days.The Results
The first 90 days yielded a 30% lift in new subscriptions. Within six months of launching the campaign, Liftoff ran 65 ad creative A/B tests, resulting in a 25% lift in new subscriptions attributed to mobile retargeting. Results include:
- A 16.3% return on ad spend for Nordeus
- Scaled ad spend by 114% while consistently reaching Nordeus’s targets
The success of our mobile retargeting campaigns spurred Nordeus to greatly increase their ad spend on both iOS and Android apps, and in turn drove a significant amount of new mobile revenue. In addition, Nordeus expanded their mobile marketing efforts to also include new user acquisition.
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