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Zynga Wins Big with Video Mobile Ads for Wizard of Oz

The Client

Zynga, a leading developer of the world's most popular social games, promoted the Wizard of Oz slots app.

The Goal

Significantly scale UA while meeting ROAS targets

The Strategy

Introducing the use of video mobile app install ads to increase user engagement

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Increase in ROAS


Decrease in CPI


of App installs

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