Zynga Wins Big with Video Mobile Ads for Wizard of Oz
The Challenge

Significantly scale UA while meeting ROAS targets

The Strategy

Introducing the use of video mobile app install ads to increase user engagement

Bidalgo proved to be a great partner in promoting our new Wizard of Oz slots game, and helping Zynga stay in the forefront of video mobile ad technology on Facebook. I can’t say enough about Bidalgo’s superb teamwork and first-class support. Working with Bidalgo has been an outstanding experience, from start to finish.
Jessica Grant Lead User Acquisition Manager, Zynga
The Results
  • 17% increase in ROAS
  • 35% decrease in CPI

 

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