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Bidalgo Doubles Billguard Active Users with Engaging Creative Ads

The Client

Billguard - a personal finance app that tracks spending and protects users’ credit cards from fraud and errors.

The Goal

To scale Billguard's user database and activation rate, while keeping a low CPA of $7.

The Strategy

Bidalgo, a leading Facebook Marketing Partner with vast experience in mobile app UA activity, utilized its algorithmic optimization techniques and created thousands of A/B tests by using testimonial ads featuring real app store user reviews. This was based on Bidalgo's marketing insight that users engage with and are attracted to authentic generated content. The Results: Bidalgo cracked Billguard's creative campaign language and reached amazing results…60% below the CPA goal, with a 200% increase in active users!

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Below CPA goal


Increase in
active users


Low CPA benchmark

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