Roaring UAC Success for Ludia’s ‘Jurassic World Alive’

Ludia’s latest location-based AR game ‘Jurassic World Alive’, co-published with Universal’s Games team, launched worldwide at the end of May to coincide with the ‘Jurassic World: Fallen Kingdom’ movie release.

Ludia worked with Unique Influence to develop and execute a large-scale, cross-channel UA program and leveraged Bidalgo’s UAC technology to increase short-term yield by 43% per player and scale by 50% for this exciting new release.

The Mission

Acquiring new and profitable global users was at the forefront of Ludia’s agenda for Jurassic World Alive. Success on UAC was measured by Unique Influence and Bidalgo’s ability to drive new players to the game with short-term yield and retention goals in mind.

The Strategy

Using Bidalgo’s platform, Unique Influence could seamlessly introduce new creatives to Google UAC and accurately analyze its performance in detail. With Bidalgo in place, Unique Influence could take stronger control over campaign performance including revenue reporting by cohort and reporting by creative at the placement level.

Unique Influence used both Adjust and Bidalgo to accurately analyze cross-channel campaign performance results across channels, attributing installs and revenue.

The Results

Google UAC campaign performance improved after using the Bidalgo platform, attaining:

  • 43% higher yield
  • 51% lower cost per purchasing user
  • 50% higher scale

By using Bidalgo for UAC campaign management, both yield and engagement goals were met while simultaneously expanding volume across Google UAC.

Partnering with Bidalgo on UAC using their powerful cross-channel marketing tool allowed us to be more efficient, gain better results through improved creative production based on Bidalgo’s AI insights and gain deep understanding through powerful data visualization and analytics. It played a major part in the great performance we managed to achieve for Jurassic World Alive.
Bo Jacks Account Director, Unique Influence

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