Rushmo & Bidalgo Bring Down CPA and Crack the Instagram Advertising Code
The Client

Rushmo, a successful Mobile game developer of free-to-play online gambling and board games

The Goal

Bidalgo, as one of Instagram’s initial program partners, and a long time provider of Rushmo’s Facebook campaign management solution, started running instagram campaigns for Rushmo, to acquire new quality users on a large scale while significantely dropping CPA.

The Strategy

Following a creative optimization process, Bidalgo determined that a best practice for advertising on Instagram was to combine engaging video and carousel ads with relevant keyword targeting. Bidalgo targeted audiences based on our vast experience in the gaming and online casino industry using creative that grabbed users’ attention. Additionally, leveraging our proprietary Bidalgo bidding algorithm allowed us to continuously optimize.

If you are looking for cutting-edge technology combined with a team that makes innovation its highest priority, look no further than Bidalgo. AS a fast-developing online gaming company, we couldn’t ask for a better partner than Bidalgo to bring down our CPA and help crack the Instagram and advertising code.
Y.G Sun Growth Director, Rushmo
The Results
  • 50% increase in ROAS
  • 52% increase in conversion rate
  • 75% increase in payers’ rate
  • 50% decrease in CPA

Whether you are a one man show or a team of performance marketers, reach massive growth with our SaaS ad automation platform and experienced media buying, design and strategy services.


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