Huuuge slashes CPA with Instagram Stories Ads
The Challenge

Huuuge Games is always looking to increase their awareness and drive better experience for users in their app Huuuge Casino. With Instagram stories, it was clear that users will get a better opportunity to interact and engage with their game.

The Strategy

Bidalgo launched Instagram Stories ads for mobile apps on the first day it was available on the Facebook Ads API. The ad creative focused on the actual game themes in order to simulate the game experience and content for users. The interstitial ad unit utilized the entire screen size to maximize user attention and engagement. Using Bidalgo AI automation platform Bidalgo reached the top quality audiences available on IG stories while its creative team generated the interstitial ads based on top performing art concepts and methodologies.

Instagram stories is a great ad type, delivering great results. It is great to work with a partner like Bidalgo that keeps pushing new features and ad types as soon as they are out.
Sebastian Szczygiel CMO, Huuuge
The Results

Immediately after the release, Instagram stories started showing improved performance in comparison to other ad types. Huuuge’s excellent game and content coupled with Bidalgo’s services and AI technology, results significantly improved and Huuuge continues to scale on Instagram Stories.

  • 32% decrease in CPA vs other ad types and placements
  • 14% decrease in CPI
  • 27% increase in Payers’ Rate


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