Hitting The Top of the Mobile Charts with Product Madness

Forming the perfect duet is never easy. But by combining Bidalgo and Product Madness’ expertise in mobile acquisition and casino games, the two were able to create a hugely successful launch of the Heart of Vegas iPad app. Product Madness and the Bidalgo performance team worked diligently together on the Bidalgo platform to ensure that Product Madness could reach quality users on a large scale, and the results were outstanding. The app flew straight to the top of the charts, becoming the #1 casino app in Australia, and the #3 casino app in the U.S.

The Challenge

Launch the “Heart of Vegas” online casino application on iPad successfully

We were amazed to see our app climb up the charts so quickly. The Bidalgo platform coupled with their great support makes user acquisition on Facebook easy. The platform allowed us to focus on bringing in high-quality users that enjoy the Heart of Vegas experience.
Mark Beck VP Finance, Product Madness
The Strategy
  • Combine Bidalgo’s expertise in mobile acquisition together with Product Madness’ vast experience in social casino games.
  • 1 Bidalgo Platform – played & managed by 2 teams, Bidalgo & Product Madness’ teams.
  • Close collaboration between the teams in campaign managment, design and creative innovation.
  • Ongoing deep analysis while constantly making campaign adjustments based on data driven decisions.
The Results
  • Number 1 Casino app in AU
  • Number 3 Casino app in US
  • 150 Different Creative ads created


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