Gram Games Scales UAC campaigns with Bidalgo

The Mission

Fast growing London based mobile entertainment studio Gram Games, who develop some of the markets richest and most visually impressive IAP games, was looking to overcome creative optimization challenges and scale performance across Google UAC for its top rated global game ‘Merge Dragons!’.

The Strategy

Gram Games recognized the importance of its creative assets to bring in valuable users. After using Bidalgo’s platform for other major marketing channels, Gram Games started using Bidalgo to take stronger control over Google UAC.

By working with Bidalgo’s multi-channel platform for UAC, Gram Games could swiftly introduce new creatives across all Google UAC properties and accurately analyze all performance in detail with clear multi-channel macro vision. With Bidalgo in place, Gram Games could better leverage UAC with advanced capabilities including asset optimization dashboards and simplified breakdown of Google channel by network.

The Results

Within a few months of using Bidalgo for their UAC campaigns, Gram Games witnessed:

  • ↑ 100% Installs
  • ↑ 74% D7 ROAS
  • ↑ 79% Payers Rate
  • X3 Global Coverage
By leveraging Bidalgo’s technology and creative analysis, we could manage our UAC creative assets in bulk and were able to successfully scale across all Google properties. Bidalgo’s platform and in-house guidance continues to help us optimize for highest performing ad sets to attract quality users at scale across Facebook and Google.
Kerem Alemdar Senior User Acquisition Manager, Gram Games

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