Driving Quality @ Scale for House of Fun
The Client

Pacific Interactive is one of the world’s leading social game studios. Its portfolio of games includes House of Fun, a social casino slots arena hosting over 50 slots and casino games both on Facebook and mobile.

The Goal

Pacific Interactive tasked Bidalgo with the following:

  • Improve ROI working within its existing budget.
  • Improve ROI working within its existing budget.
  • Position House of Fun as a leading Facebook gaming app.
  • Acquire new players, increase sales to registered players and re-engage inactive players.
We were able to easily integrate with Bidalgo and they delivered the highest ROI and quality traffic we ever achieved. Their team of extremely knowledgeable professionals made the most of our multi-million dollar marketing budget. They cut our expenses significantly, slashed our CPI and continued to keep it stable. The descision to work exclusively with Bidalgo was a game-changer for House Of Fun and its team remained an essential factor in our efforts to become the leading social gaming company
Ezra Regev COO, Pacific Interactive
The Strategy

Pacific Interactive teamed up with Bildalgo to develop a targeted, cost effective marketing strategy, click to read more>>

The Results
  • 7x ARPU
  • 25% CPI Decrease
  • 350% ROI Increase

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