Bidalgo Doubles Billguard Active Users with Engaging Creative Ads
The Client

Billguard – a personal finance app that tracks spending and protects users’ credit cards from fraud and errors.

The Goal

To scale Billguard’s user database and activation rate, while keeping a low CPA of $7.

The Strategy

Bidalgo, a leading Facebook Marketing Partner with vast experience in mobile app UA activity, utilized its algorithmic optimization techniques and created thousands of A/B tests by using testimonial ads featuring real app store user reviews. This was based on Bidalgo’s marketing insight that users engage with and are attracted to authentic generated content. Bidalgo cracked Billguard’s creative campaign language and reached amazing results

The Results
  • 60% Below CPA Goal
  • 200% increase in Active users
By using Bidalgo’s creative thinking and algo-bidding technology to enhance and amplify our performance results, we managed to scale our activity while working more efficiently. Bidalgo’s platfrom and campaign management capabilities proved to be very effective, and their great service and commitment proved to be truly valuable
Hilla Kalo Peled Head Of Data Team, Billguard


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