Bidalgo Wins Tier 2 Markets for Playgem Social Backgammon
About Bidalgo

Bidalgo helps app marketers scale their growth with a top notch AI driven ad automation platform and experienced media buying, creative design and strategy services. As an official marketing partner of platforms including Facebook, Instagram, Snapchat and Pinterest, Bidalgo is the fastest way to take your app to the top of the charts. Learn More

The Client

Playgem’s backgammon application.

The Goal

Bidalgo successfully managed Playgem’s campaign in tier 1 markets since its launch. Building on this past success, Bidalgo was now challenged to find new growth engines to expand activity, while keeping a low CPI and high user quality. The goas was to conquer highly monetizing tier 2 countries.

Bidalgo proved to be a great a great partner in promoting our new Wizard of Oz slots game, and helping Zynga stay in the forefront of video mobile ad technology on Facebook. I can”t say enough about Bidalgo’s superb teamwork and first-class support. Working with Bidalgo has been an outstanding experience, from start to finish.
Daniel Mester Co-Founder, Playgem
The Strategy

Along with our powerful wide-scale A/B testing capabilities and professional experience, Bidalgo implemented the following plan to help Playgem reach an expanded base of new users for their backgammon application: Extensive Research – To help Playgem better understand audience behavior, culture, language and interests. Advanced Targeting Techniques – With special likes & interests and behavior categories, designed to identify and discover relevant users. Localized Creatives – Adapted and directed to specific targeted audiences.

The Results
  • 10% Decrease in CPI
  • 5x Increase in ROAS
  • 6x Increase in ARPPU

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