As proud early adopters, Bidalgo is delighted to announce full support of Facebook’s latest ‘Minimum ROAS’ feature- available directly on our platform.
Following last year’s release of value optimization targeting to help app advertisers locate users who are likely to spend more, Facebook released Minimum ROAS to help them further boost return on ad spend (ROAS) and get the highest value per budget. Once establishing a desired ROAS, Facebook algorithms will optimize ad delivery to reach those who will complete in app purchases to help achieve desired minimum ROAS.
Apps working with Bidalgo to quickly leverage the newest Facebook features traditionally attract improved results. Read our ‘Ultimate Holiday UA Survival Guide’ and learn why it is critical, particularly over the holiday period, to consistently test new conversion based channel features such as Minimum ROAS for best performance throughout Q4.