Bidalgo Joins Google App Preferred Creative Partner Program

By Team Bidalgo

Bidalgo is honored to announce an exciting new level in our partnership with Google…

We are already a Google Premier Partner, helping our clients to scale their user acquisition through Google App campaigns. Now, we’re thrilled to take this to new heights as we join Google’s App Preferred Creative Partner program as well.

What’s the App Preferred Creative Partner program?

The APCP program is a partnership between Google and a select group of trusted creative providers. As part of this program we aim to help app marketers up-level their creatives with end-to-end services and a la carte add-ons, from design to reporting.

Joining this program not only signifies that we are a trusted partner to Google, but also that we’re working together to help our clients to develop best-in-class creative and to identify and act on critical creative insights.

Why creative?

There’s no arguing that creative is one of the biggest drivers for campaign performance and branding on mobile today. And now, in the age of automation, creative assets are also becoming an increasingly critical lever for campaign control and targeting.

Excellent creatives are an essential resource to help advertisers get ahead and stay ahead, but many marketers still lack the expertise and resources to take effective action on a creative-centric approach to campaign management.

That’s where we come in! We’re committed to equipping advertisers with the tools and strategies they need to overcome key creative challenges, like creative production, testing, fatigue detection, and cross-channel measurement.

“Bidalgo understands that creative is often the most important driver for success in mobile campaigns. In fact, it’s in that spirit that we built our new Creative Center, to help our clients realize the full potential of their creative across channels,” said our CEO and Co-Founder, Peli Beeri. “Google has long been a great partner of ours, and we’re thrilled to get their seal of approval as leading experts in both generating creative assets and offering the global and local insights to guide our clients to app marketing success.”

We’re honored to join this elite program and continue our dedication to creative excellence, on Google and beyond.

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Published on June 8, 2020
Written by
Team Bidalgo

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