Creativity to Performance: The Basics of KPI-Driven Creative Testing

  • Campaign Optimization
  • Creative

Making The Most of Apple’s IDFA Policy Delay

How should marketers target iOS users after the implementation of “permission to track”? We have some recommendations and questions you should be asking yourself

By Doron Wagner
  • Bidalgo Updates
  • Creative

Bidalgo Joins Google App Preferred Creative Partner Program

We are already a Google Premier Partner, helping our clients to scale through Google App Campaigns. Now, we’re thrilled to take this partnership to new heights as we join the App Preferred Creative Partner Program.

By Team Bidalgo
  • Automation
  • Campaign Optimization
  • Ad Analytics
  • Creative

Maintaining User Acquisition Continuity with Bidalgo

In the midst of the COVID-19 crisis, remote work is a fact of life. Read how our UA platform was built from the ground up with distributed teams in mind.

By Team Bidalgo
  • Ad Analytics
  • Creative

Bidalgo Holiday Treats for UA Managers

The holidays are upon us, and user acquisition is getting more competitive by the day. Want to stay ahead? Here are a few tips

By Shahar Rubin
  • Campaign Optimization
  • Creative

The Importance of Being Early (Adopter)

Early adopters of new channel features can get ahead by incorporating the limited competition into their campaign strategy

By Doron Wagner
  • Campaign Optimization
  • Ad Analytics
  • Creative

Full Funnel Strategy Lessons: Part 2

Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of mobile app advertisers into confusion. After trialling and testing here at Bidalgo, we quickly … Read more

By Itai Kafri
  • Campaign Optimization
  • Ad Analytics
  • Creative

Full Funnel Strategy Lessons: Part 1

Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This blog post is 1 of … Read more

By Itai Kafri
  • Bidalgo Updates
  • Campaign Optimization
  • Creative

4 Key Snapchat Features You’re Probably Not Using

With a target potential of 187m daily active users, Snapchat is fast proving itself as a leading player in the mobile ad space. Are you using all features available? Here are our current top 4 Snapchat features for highest performing ads: Optimizing for Conversions Snapchat is now delivering ‘Optimizing for Conversions’ to advertisers. It is … Read more

By Matthew Skurnick
  • Creative

Playable Ads: Our Top 3 Examples

With Facebook recently releasing playable ads to market, game developers and app advertisers are on high alert as this exciting new ad format offers the potential to unlock higher quality users, effectively encouraging them to ‘try before they buy’. By delivering successful playable ads across Facebook, app advertisers are immersing users in the game environment … Read more

By Idan Hershkovitz
  • Bidalgo Updates
  • Creative

Bidalgo Launches Creative AI

Introducing the world’s first AI-based technology to help advertisers produce highest performing ad creatives

By Team Bidalgo
  • Ad Analytics
  • Creative

How to Use AI to develop ROI focused Ad Creatives

As most traditional ‘levers’ for ad success have become automated, ad creatives are fast proving themselves to be one of the main buttons to push for stronger ROI and significant app scaling. With that said, it is becoming more and more challenging to get a clear understanding of how creative assets impact all elements of … Read more

By Liraz Dvora
  • Creative

Facebook Playable Ads Best Practices

With Facebook recently announcing their move into playable ads, mobile app marketers everywhere are strategizing to make the most of this exciting new format before it rolls out across news feeds later this year. Official Facebook playable developers Bidalgo has successfully executed extensive campaigns with select clients where the format exceeded expectation,  increasing Click-Through Rates by 50% … Read more

By Tal Entin
  • Ad Analytics
  • Creative

When art meets science: Using creativity & analytics to run successful app campaigns

People have this misconception that art and science are completely separate from each other. That art teams are all about creativity and not performance, and similarly, UX (UA) teams are all about analytics, not creativity. It’s ironic that both teams treat the other condescendingly for the same reason. But when running performance ad campaigns, both … Read more

By Shay Gabay

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