A month after the release of iOS 14.5, its full impact on online marketing is still unclear, but a few data-driven actionable insights have emerged
Google Ads SKAdNetwork install events are now available inside Bidalgo. The platform supports events from all major publishers
iOS 14.5 is here, and to make the most of it as a marketer you’ll need a platform that can give you an edge without user-level data
If you’re not testing SKAdNetwork while you still have access to IDFA data, you’re missing the one opportunity to get ready for the biggest change to user acquisition in years
The ability to optimize marketing campaigns with user-level data is on its way out. Here’s what you should do about this.
Avoiding creative fatigue is impossible, but that doesn’t mean you should ignore it. Investing in the right tools and workflows can make dealing with it easier and less costly.
Getting ahead of the competition in an environment with click-and-forget automation isn’t easy, but can be done if you focus on optimizing and analyzing ad creative
How assuming a creative-centric approach can help you optimize creative assets across channels in a scalable manner
Creative testing is more important than ever, but what do we actually test when we “test ad creative”? Get a few tips and ideas on how to conduct creative testing efficiently and effectively
How should marketers target iOS users after the implementation of “permission to track”? We have some recommendations and questions you should be asking yourself
Bidalgo has officially earned a new Facebook Marketing Partner badge for Creative, along with our existing badge for Advertising Technology, as we’re expanding our offering around creative production and optimization
The changes to IDFA in iOS 14 are just another step on the path to a privacy-first online marketing landscape, where ad creative and aggregated data are the main optimization vectors
We are already a Google Premier Partner, helping our clients to scale through Google App Campaigns. Now, we’re thrilled to take this partnership to new heights as we join the App Preferred Creative Partner Program.
Creative Center transforms the way marketers create, measure, analyze, and optimize their ad creative assets. See how it works
In the midst of the COVID-19 crisis, remote work is a fact of life. Read how our UA platform was built from the ground up with distributed teams in mind.
The holidays are upon us, and user acquisition is getting more competitive by the day. Want to stay ahead? Here are a few tips
Early adopters of new channel features can get ahead by incorporating the limited competition into their campaign strategy
Story ads are taking the mobile marketing world by storm, and with hundreds of millions of daily active users engaging with Stories, it’s easy to see why.
[bidalgo-button type="filled" theme="blue" link="https://bidalgo.com/blog/full-funnel-events-campaign-mobile-apps-tips/" text="Read Part 1" margin-top="0" margin-left="0"] Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of…
Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This…
With a target potential of 187m daily active users, Snapchat is fast proving itself as a leading player in the mobile ad space. Are you using all features available? Here are our current top 4 Snapchat features for highest performing ads: Optimizing for Conversions Snapchat is now delivering ‘Optimizing for…
With Facebook recently releasing playable ads to market, game developers and app advertisers are on high alert as this exciting new ad format offers the potential to unlock higher quality users, effectively encouraging them to ‘try before they buy’. By delivering successful playable ads across Facebook, app advertisers are immersing…
Introducing the world’s first AI-based technology to help advertisers produce highest performing ad creatives
As most traditional ‘levers’ for ad success have become automated, ad creatives are fast proving themselves to be one of the main buttons to push for stronger ROI and significant app scaling. With that said, it is becoming more and more challenging to get a clear understanding of how creative…
Watch Bidalgo’s advanced workshop from Mobile Apps Unlocked 2018 with Google and Pixelberry
Announcing full support of Facebook playable ads, with free ad production for qualifying advertisers
With Facebook recently announcing their move into playable ads, mobile app marketers everywhere are strategizing to make the most of this exciting new format before it rolls out across news feeds later this year. Official Facebook playable developers Bidalgo has successfully executed extensive campaigns with select clients where the format exceeded expectation, …
People have this misconception that art and science are completely separate from each other. That art teams are all about creativity and not performance, and similarly, UX (UA) teams are all about analytics, not creativity. It’s ironic that both teams treat the other condescendingly for the same reason. But when…