Making The Most of Apple’s IDFA Policy Delay

Will Covid-19 have a long-term impact on games User Acquisition? After a meaningful deviation from the trends of 2019 this spring, it seems we’re back to following the “normal” UA trajectory, even while cases continue to rise.

How Online Marketers in China, affected by COVID-19 before anywhere else, have adapted in order to thrive during these uncertain times

Why intelligent mobile app marketers chose the Land Down Under to soft launch their most important apps.

From audience segmentation to creative testing: read our new playbook with best practices and strategies for Facebook CBO.

Bid Multiplier, now available for Facebook Marketing Partners, is a powerful feature for marketers – helping Facebook algorithms optimize campaigns towards better LTV.

Google Analytics for Firebase (GA4F) promises to increase the performance and improve the ramp-up time of your campaign, but that’s not all: this SDK is also the foundation for several new features within App Campaigns.

Apple Search Ads recently expanded into 46 new countries and regions. The experts at Bidalgo share best practices for how marketers can capitalize on this opportunity.

As the key app discovery platform for iOS, Apple Search Ads are a critical part of any mobile UA strategy. The Apple Search ecosystem boasts 175 billion app downloads and $86B consumer app spend. This channel remains a vital addition to any UA strategy as it is the only gateway to IOS search and holds … Read more

In the third installment of this series, UAC specialists from Google and Bidalgo are answering your top questions on UAC, diving into top questions on advanced measurement.

In this very special series, UAC specialists from Google and Bidalgo are answering your top questions on UAC. In our first installment, we dive into bids, budgets and iOS best practices.

Facebook recently announced a handful of changes to promote ‘meaningful social interactions’ across its network. News feeds will be the first to feel the hit as algorithms will soon change to quickly push aside businesses, brands and media, in favor of friends, family and groups. While this move to meaningful is user focused, its predicted … Read more

If history is any indication, app marketers should prepare to spend open up their wallets this holiday season if they plan to compete for new installs. But the good news for those who do invest in increased ad spend during the holidays is that conversions and in-app activity is expected to climb in accordance with … Read more

The mobile app industry is flourishing: Media buyers are desperately looking for quality install ad channels, ad spend is growing and video or native-ad formats have proven to be superior to all other formats. So it’s not surprising that the mobile app install revenue forecast is 7.1 billion dollars by 2020.   This past year … Read more

Every app marketer lives and breathes ASO (App Store Optimization). App growth is made of paid US and organic growth, and organic growth is derived from ASO.  When I talk about ASO, I mean the art of getting selected keywords and phrases to rank high, being featured in the top chats and optimizing the conversions … Read more