The holiday season 2020 is unlike any other in the online era. Earlier shipping dates for retailers open new opportunities which app marketers must be aware of. Here are some important, cheerful tips
How existing performance data and openly available information can help you get actionable insights about improving your Apple Search Ads performance.
Apple’s new FAQ on IDFA collection makes it clear that their goal is transparency in every ad tracking-related data transaction. Time to start preparing now
With the changes in IDFA policy being delayed until 2021, there are things smart marketers can do today to be better prepared for tomorrow – in terms of both technology and workflows, to make the most out of post-IDFA world
How should marketers target iOS users after the implementation of “permission to track”? We have some recommendations and questions you should be asking yourself
Will Covid-19 have a long-term impact on games User Acquisition? After a meaningful deviation from the trends of 2019 this spring, it seems we’re back to following the “normal” UA trajectory, even while cases continue to rise.
We’re thrilled to announce our exciting new advertising partnership with TikTok and proud to be one of the first digital marketing partners connected to TikTok Ads via direct API integration.
How Online Marketers in China, affected by COVID-19 before anywhere else, have adapted in order to thrive during these uncertain times
In the midst of the COVID-19 crisis, remote work is a fact of life. Read how our UA platform was built from the ground up with distributed teams in mind.
Why intelligent mobile app marketers chose the Land Down Under to soft launch their most important apps.
From audience segmentation to creative testing: read our new playbook with best practices and strategies for Facebook CBO.
Early adopters of new channel features can get ahead by incorporating the limited competition into their campaign strategy
Bid Multiplier, now available for Facebook Marketing Partners, is a powerful feature for marketers – helping Facebook algorithms optimize campaigns towards better LTV.
Google Analytics for Firebase (GA4F) promises to increase the performance and improve the ramp-up time of your campaign, but that’s not all: this SDK is also the foundation for several new features within App Campaigns.
Apple Search Ads recently expanded into 46 new countries and regions. The experts at Bidalgo share best practices for how marketers can capitalize on this opportunity.
In the second half of 2018, Facebook released an addition to its value optimization tool box with Minimum ROAS (Return on Ad Spend) bidding with an aim to offer advertisers an additional level of control to reach higher value users. Minimum ROAS was introduced for app advertisers to set the…
As the key app discovery platform for iOS, Apple Search Ads are a critical part of any mobile UA strategy. The Apple Search ecosystem boasts 175 billion app downloads and $86B consumer app spend. This channel remains a vital addition to any UA strategy as it is the only gateway…
In the exciting world of mobile app user acquisition, mistakes are often the gateway to success. Stick with Bidalgo as we share the most common UA mistakes …and how to avoid them.
Interviewing one of our in house media buying specialist, we take a deeper dive into how AI helps amplify performance and results.
[bidalgo-button type="filled" theme="blue" link="https://bidalgo.com/blog/full-funnel-events-campaign-mobile-apps-tips/" text="Read Part 1" margin-top="0" margin-left="0"] Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of…
Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This…
With a target potential of 187m daily active users, Snapchat is fast proving itself as a leading player in the mobile ad space. Are you using all features available? Here are our current top 4 Snapchat features for highest performing ads: Optimizing for Conversions Snapchat is now delivering ‘Optimizing for…
In the third installment of this series, UAC specialists from Google and Bidalgo are answering your top questions on UAC, diving into top questions on advanced measurement.
In the second installment of this series, UAC specialists from Google and Bidalgo are answering your top questions on UAC, diving into top questions on asset based advertising.
In this very special series, UAC specialists from Google and Bidalgo are answering your top questions on UAC. In our first installment, we dive into bids, budgets and iOS best practices.
Watch Bidalgo’s advanced workshop from Mobile Apps Unlocked 2018 with Google and Pixelberry
Introducing the world’s first self-serve UAC optimization solution for app marketers
Facebook recently announced a handful of changes to promote ‘meaningful social interactions’ across its network. News feeds will be the first to feel the hit as algorithms will soon change to quickly push aside businesses, brands and media, in favor of friends, family and groups. While this move to meaningful…
If history is any indication, app marketers should prepare to spend open up their wallets this holiday season if they plan to compete for new installs. But the good news for those who do invest in increased ad spend during the holidays is that conversions and in-app activity is expected…
The mobile app industry is flourishing: Media buyers are desperately looking for quality install ad channels, ad spend is growing and video or native-ad formats have proven to be superior to all other formats. So it’s not surprising that the mobile app install revenue forecast is 7.1 billion dollars by…
Every app marketer lives and breathes ASO (App Store Optimization). App growth is made of paid US and organic growth, and organic growth is derived from ASO. When I talk about ASO, I mean the art of getting selected keywords and phrases to rank high, being featured in the top…
So you have a mobile app business which is doing pretty well. You’re happy with your app marketing in general, and your user acquisition specifically, but you keep hearing about AI, automation, machine learning and.. you know… a lot of these buzz words. You start wondering if you should start…