Announcing Bidalgo & TikTok Advertising Partnership

  • Bidalgo Updates
  • Campaign Optimization

Announcing Bidalgo & TikTok Advertising Partnership

We’re thrilled to announce our exciting new advertising partnership with TikTok and proud to be one of the first digital marketing partners connected to TikTok Ads via direct API integration.

By Team Bidalgo
  • Automation
  • Campaign Optimization
  • Ad Analytics
  • Creative

Maintaining User Acquisition Continuity with Bidalgo

In the midst of the COVID-19 crisis, remote work is a fact of life. Read how our UA platform was built from the ground up with distributed teams in mind.

By Team Bidalgo
  • Campaign Optimization
  • Creative

The Importance of Being Early (Adopter)

Early adopters of new channel features can get ahead by incorporating the limited competition into their campaign strategy

By Doron Wagner
  • Bidalgo Updates
  • Campaign Optimization

How To Get Maximum Results from Facebook’s Minimum ROAS

In the second half of 2018, Facebook released an addition to its value optimization tool box with Minimum ROAS (Return on Ad Spend) bidding with an aim to offer advertisers an additional level of control to reach higher value users. Minimum ROAS was introduced for app advertisers to set the lowest acceptable return on ad … Read more

By Amit Kremer Swissa
  • Campaign Optimization

Apple Search Ads: Bidalgo’s Ultimate Guide

As the key app discovery platform for iOS, Apple Search Ads are a critical part of any mobile UA strategy. The Apple Search ecosystem boasts 175 billion app downloads and $86B consumer app spend. This channel remains a vital addition to any UA strategy as it is the only gateway to IOS search and holds … Read more

By Team Bidalgo
  • Campaign Optimization
  • Ad Analytics

The Top 6 Mistakes Made In Mobile Marketing

In the exciting world of mobile app user acquisition, mistakes are often the gateway to success. Stick with Bidalgo as we share the most common UA mistakes …and how to avoid them.

By Amit Kremer Swissa
  • Campaign Optimization
  • Ad Analytics
  • Creative

Full Funnel Strategy Lessons: Part 2

Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of mobile app advertisers into confusion. After trialling and testing here at Bidalgo, we quickly … Read more

By Itai Kafri
  • Campaign Optimization
  • Ad Analytics
  • Creative

Full Funnel Strategy Lessons: Part 1

Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This blog post is 1 of … Read more

By Itai Kafri
  • Bidalgo Updates
  • Campaign Optimization
  • Creative

4 Key Snapchat Features You’re Probably Not Using

With a target potential of 187m daily active users, Snapchat is fast proving itself as a leading player in the mobile ad space. Are you using all features available? Here are our current top 4 Snapchat features for highest performing ads: Optimizing for Conversions Snapchat is now delivering ‘Optimizing for Conversions’ to advertisers. It is … Read more

By Matthew Skurnick
  • Bidalgo Updates
  • Campaign Optimization

Win on Google UAC with Bidalgo

Introducing the world’s first self-serve UAC optimization solution for app marketers

By Team Bidalgo
  • Campaign Optimization

Facebook News Feed Changes: What Mobile App Advertisers Need To Know

Facebook recently announced a handful of changes to promote ‘meaningful social interactions’ across its network. News feeds will be the first to feel the hit as algorithms will soon change to quickly push aside businesses, brands and media, in favor of friends, family and groups. While this move to meaningful is user focused, its predicted … Read more

By Jonny Rosen
  • Campaign Optimization

Should you use Snapchat ads for app installs? The short answer is YES!

The mobile app industry is flourishing: Media buyers are desperately looking for quality install ad channels, ad spend is growing and video or native-ad formats have proven to be superior to all other formats. So it’s not surprising that the mobile app install revenue forecast is 7.1 billion dollars by 2020.   This past year … Read more

By Ran Milo
  • Campaign Optimization

What Pros Know and Never Share: How Install Ads Boost Your Mobile App ASO

Every app marketer lives and breathes ASO (App Store Optimization). App growth is made of paid US and organic growth, and organic growth is derived from ASO.  When I talk about ASO, I mean the art of getting selected keywords and phrases to rank high, being featured in the top chats and optimizing the conversions … Read more

By Ran Milo
  • Campaign Optimization
  • Ad Analytics

When is the Right Time to Automate Your Mobile App User Acquisition?

So you have a mobile app business which is doing pretty well. You’re happy with your app marketing in general, and your user acquisition specifically, but you keep hearing about AI, automation, machine learning and.. you know… a lot of these buzz words. You start wondering if you should start using automation in your paid … Read more

By Ran Milo

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