In the midst of the COVID-19 crisis, remote work is a fact of life. Read how our UA platform was built from the ground up with distributed teams in mind.
Why intelligent mobile app marketers chose the Land Down Under to soft launch their most important apps.
From audience segmentation to creative testing: read our new playbook with best practices and strategies for Facebook CBO.
Early adopters of new channel features can get ahead by incorporating the limited competition into their campaign strategy
Bid Multiplier, now available for Facebook Marketing Partners, is a powerful feature for marketers – helping Facebook algorithms optimize campaigns towards better LTV.
Google Analytics for Firebase (GA4F) promises to increase the performance and improve the ramp-up time of your campaign, but that’s not all: this SDK is also the foundation for several new features within App Campaigns.
Apple Search Ads recently expanded into 46 new countries and regions. The experts at Bidalgo share best practices for how marketers can capitalize on this opportunity.
In the second half of 2018, Facebook released an addition to its value optimization tool box with Minimum ROAS (Return on Ad Spend) bidding with an aim to offer advertisers an additional level of control to reach higher value users. Minimum ROAS was introduced for app advertisers to set the lowest acceptable return on ad … Read more
As the key app discovery platform for iOS, Apple Search Ads are a critical part of any mobile UA strategy. The Apple Search ecosystem boasts 175 billion app downloads and $86B consumer app spend. This channel remains a vital addition to any UA strategy as it is the only gateway to IOS search and holds … Read more
In the exciting world of mobile app user acquisition, mistakes are often the gateway to success. Stick with Bidalgo as we share the most common UA mistakes …and how to avoid them.
Interviewing one of our in house media buying specialist, we take a deeper dive into how AI helps amplify performance and results.
Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of mobile app advertisers into confusion. After trialling and testing here at Bidalgo, we quickly … Read more
Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This blog post is 1 of … Read more
With a target potential of 187m daily active users, Snapchat is fast proving itself as a leading player in the mobile ad space. Are you using all features available? Here are our current top 4 Snapchat features for highest performing ads: Optimizing for Conversions Snapchat is now delivering ‘Optimizing for Conversions’ to advertisers. It is … Read more
In the third installment of this series, UAC specialists from Google and Bidalgo are answering your top questions on UAC, diving into top questions on advanced measurement.
In the second installment of this series, UAC specialists from Google and Bidalgo are answering your top questions on UAC, diving into top questions on asset based advertising.
In this very special series, UAC specialists from Google and Bidalgo are answering your top questions on UAC. In our first installment, we dive into bids, budgets and iOS best practices.
Watch Bidalgo’s advanced workshop from Mobile Apps Unlocked 2018 with Google and Pixelberry
Introducing the world’s first self-serve UAC optimization solution for app marketers
Facebook recently announced a handful of changes to promote ‘meaningful social interactions’ across its network. News feeds will be the first to feel the hit as algorithms will soon change to quickly push aside businesses, brands and media, in favor of friends, family and groups. While this move to meaningful is user focused, its predicted … Read more
If history is any indication, app marketers should prepare to spend open up their wallets this holiday season if they plan to compete for new installs. But the good news for those who do invest in increased ad spend during the holidays is that conversions and in-app activity is expected to climb in accordance with … Read more
The mobile app industry is flourishing: Media buyers are desperately looking for quality install ad channels, ad spend is growing and video or native-ad formats have proven to be superior to all other formats. So it’s not surprising that the mobile app install revenue forecast is 7.1 billion dollars by 2020. This past year … Read more
Every app marketer lives and breathes ASO (App Store Optimization). App growth is made of paid US and organic growth, and organic growth is derived from ASO. When I talk about ASO, I mean the art of getting selected keywords and phrases to rank high, being featured in the top chats and optimizing the conversions … Read more
So you have a mobile app business which is doing pretty well. You’re happy with your app marketing in general, and your user acquisition specifically, but you keep hearing about AI, automation, machine learning and.. you know… a lot of these buzz words. You start wondering if you should start using automation in your paid … Read more