The Eye of The Hurricane: Actionable Insights for Marketers from iOS 14.5 Adoption Data

  • Campaign Optimization
  • Ad Analytics

Apple Clarifies Tracking Policy: What’s Next

Apple’s new FAQ on IDFA collection makes it clear that their goal is transparency in every ad tracking-related data transaction. Time to start preparing now

By Team Bidalgo
  • Campaign Optimization
  • Ad Analytics

Preparing For a Post-IDFA World: How To Get Started

With the changes in IDFA policy being delayed until 2021, there are things smart marketers can do today to be better prepared for tomorrow – in terms of both technology and workflows, to make the most out of post-IDFA world

By Team Bidalgo
  • Automation
  • Campaign Optimization
  • Ad Analytics
  • Creative

Maintaining User Acquisition Continuity with Bidalgo

In the midst of the COVID-19 crisis, remote work is a fact of life. Read how our UA platform was built from the ground up with distributed teams in mind.

By Team Bidalgo
  • Ad Analytics
  • Creative

Bidalgo Holiday Treats for UA Managers

The holidays are upon us, and user acquisition is getting more competitive by the day. Want to stay ahead? Here are a few tips

By Shahar Rubin
  • Automation
  • Ad Analytics

MAU 2019 Recap, Brought to You By Bidalgo

Missed MAU Vegas 2019? Don’t worry – we’ve got your back!
The team at Bidalgo was on the ground live at MAU Vegas to give you an event recap.

By Carly Morris
  • Campaign Optimization
  • Ad Analytics

The Top 6 Mistakes Made In Mobile Marketing

In the exciting world of mobile app user acquisition, mistakes are often the gateway to success. Stick with Bidalgo as we share the most common UA mistakes …and how to avoid them.

By Amit Kremer Swissa
  • Campaign Optimization
  • Ad Analytics
  • Creative

Full Funnel Strategy Lessons: Part 2

[bidalgo-button type="filled" theme="blue" link="https://bidalgo.com/blog/full-funnel-events-campaign-mobile-apps-tips/" text="Read Part 1" margin-top="0" margin-left="0"] Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of…

By Itai Kafri
  • Campaign Optimization
  • Ad Analytics
  • Creative

Full Funnel Strategy Lessons: Part 1

Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This…

By Itai Kafri
  • Ad Analytics
  • Creative

How to Use AI to develop ROI focused Ad Creatives

As most traditional ‘levers’ for ad success have become automated, ad creatives are fast proving themselves to be one of the main buttons to push for stronger ROI and significant app scaling. With that said, it is becoming more and more challenging to get a clear understanding of how creative…

By Liraz Dvora
  • Bidalgo Updates
  • Ad Analytics

Update Release: Advanced Google Breakdowns Now Available on Bidalgo

Bidalgo is excited to announce new features for its Google UAC solution, delivering an even more comprehensive view of campaign performance. These latest enhancements allow app marketers to finally see UAC KPIs organized clearly by Google property such as YouTube, Google Play, Google Search Network, Google Display Network, and to…

By Team Bidalgo
  • Ad Analytics

The Power of Facebook Delivery Insights for Mobile App Marketers

Facebook’s Delivery Insights gives mobile advertisers the bigger picture over ad set performance. It offers a place for mobile app marketers to keep an eye on ad performance changes, and in particular helps them understand what could have caused them in order to optimize accordingly. Delivery Insights is a pretty…

By Amit Kremer Swissa
  • Bidalgo Updates
  • Ad Analytics

Bidalgo and AppsFlyer Partner to Provide Full-Funnel Attribution for Apple Search Ads

San Francisco: Bidalgo, a leading provider of ad creative automation software and services for app marketers, and AppsFlyer, the global leader in mobile attribution and marketing analytics, today unveiled a Full-Funnel Attribution solution for Apple Search Ads. The combined solution enables app marketers to run smarter, more profitable install campaigns…

By Adi Meiri
  • Automation
  • Ad Analytics

Under The Hood: A Deep Dive Into What Makes Bidalgo AI So Effective

Bidalgo AI is a sophisticated, end-to-end ad automation platform for app install ads on Facebook, Instagram, Google, Snapchat, Pinterest and Apple Ads. It uses advanced algorithms to manage and optimize the entire media buying cycle, from ad creation (Bidalgo AI is the only ad automation platform that can create new…

By Reenah Nahum
  • Campaign Optimization
  • Ad Analytics

When is the Right Time to Automate Your Mobile App User Acquisition?

So you have a mobile app business which is doing pretty well. You’re happy with your app marketing in general, and your user acquisition specifically, but you keep hearing about AI, automation, machine learning and.. you know… a lot of these buzz words. You start wondering if you should start…

By Ran Milo

Get Started With Bidalgo Today