The changes to IDFA in iOS 14 are just another step on the path to a privacy-first online marketing landscape, where ad creative and aggregated data are the main optimization vectors
In the midst of the COVID-19 crisis, remote work is a fact of life. Read how our UA platform was built from the ground up with distributed teams in mind.
The holidays are upon us, and user acquisition is getting more competitive by the day. Want to stay ahead? Here are a few tips
Ad platforms are on the path to replace as many settings as possible with machine learning and algorithms. What does this mean for marketers, and how should we prepare for our automated future?
Missed MAU Vegas 2019? Don’t worry – we’ve got your back!
The team at Bidalgo was on the ground live at MAU Vegas to give you an event recap.
In the exciting world of mobile app user acquisition, mistakes are often the gateway to success. Stick with Bidalgo as we share the most common UA mistakes …and how to avoid them.
Interviewing one of our in house media buying specialist, we take a deeper dive into how AI helps amplify performance and results.
Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of mobile app advertisers into confusion. After trialling and testing here at Bidalgo, we quickly … Read more
Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This blog post is 1 of … Read more
In the second installment of this series, UAC specialists from Google and Bidalgo are answering your top questions on UAC, diving into top questions on asset based advertising.
As most traditional ‘levers’ for ad success have become automated, ad creatives are fast proving themselves to be one of the main buttons to push for stronger ROI and significant app scaling. With that said, it is becoming more and more challenging to get a clear understanding of how creative assets impact all elements of … Read more
Bidalgo is excited to announce new features for its Google UAC solution, delivering an even more comprehensive view of campaign performance. These latest enhancements allow app marketers to finally see UAC KPIs organized clearly by Google property such as YouTube, Google Play, Google Search Network, Google Display Network, and to clearly view effects of creative … Read more
Facebook’s Delivery Insights gives mobile advertisers the bigger picture over ad set performance. It offers a place for mobile app marketers to keep an eye on ad performance changes, and in particular helps them understand what could have caused them in order to optimize accordingly. Delivery Insights is a pretty powerful feature in its own … Read more
San Francisco: Bidalgo, a leading provider of ad creative automation software and services for app marketers, and AppsFlyer, the global leader in mobile attribution and marketing analytics, today unveiled a Full-Funnel Attribution solution for Apple Search Ads. The combined solution enables app marketers to run smarter, more profitable install campaigns on Apple Search Ads using … Read more
Bidalgo AI is a sophisticated, end-to-end ad automation platform for app install ads on Facebook, Instagram, Google, Snapchat, Pinterest and Apple Ads. It uses advanced algorithms to manage and optimize the entire media buying cycle, from ad creation (Bidalgo AI is the only ad automation platform that can create new ads automatically) to campaign optimization, … Read more
Should you try it for your app install campaigns? Here is what we have learned at Bidalgo The Facebook Messenger mobile app, the social network’s chat feature, is used monthly by over 1.2 billion people. This means that Messenger has a large user base and exemplary engagement rates, which provide advertisers with a unique opportunity to … Read more
So you have a mobile app business which is doing pretty well. You’re happy with your app marketing in general, and your user acquisition specifically, but you keep hearing about AI, automation, machine learning and.. you know… a lot of these buzz words. You start wondering if you should start using automation in your paid … Read more