People have this misconception that art and science are completely separate from each other. That art teams are all about creativity and not performance, and similarly, UX (UA) teams are all about analytics, not creativity. It’s ironic that both teams treat the other condescendingly for the same reason. But when running performance ad campaigns, both … Read more
It’s Monday morning. You log in to your CRM, go over to your Facebook Business manager, and all you see are basically the same numbers you saw the week before.