Full Funnel Strategy Lessons: Part 2

Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of mobile app advertisers into confusion. After trialling and testing here at Bidalgo, we quickly … Read more

Full Funnel Strategy Lessons: Part 1

Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This blog post is 1 of … Read more