Full Funnel Strategy Lessons: Part 2

[bidalgo-button type="filled" theme="blue" link="https://bidalgo.com/blog/full-funnel-events-campaign-mobile-apps-tips/" text="Read Part 1" margin-top="0" margin-left="0"] Continuing from part one, this final part of the short series will take a look at our essential findings for a successful full funnel strategy from our leading FinTech clients: 1) Bidding Bidding for mid funnel events can throw a lot of…

Full Funnel Strategy Lessons: Part 1

Full funnel optimization is an approach that not only utilizes the upper and lower funnel, but also mid funnel events which can include registrations, sign-ups and add to carts. Using these events in an optimization model can be done in many different ways, starting with a conversion funnel analysis. This…