How should marketers target iOS users after the implementation of “permission to track”? We have some recommendations and questions you should be asking yourself
Will Covid-19 have a long-term impact on games User Acquisition? After a meaningful deviation from the trends of 2019 this spring, it seems we’re back to following the “normal” UA trajectory, even while cases continue to rise.
Early adopters of new channel features can get ahead by incorporating the limited competition into their campaign strategy
Ad platforms are on the path to replace as many settings as possible with machine learning and algorithms. What does this mean for marketers, and how should we prepare for our automated future?
Story ads are taking the mobile marketing world by storm, and with hundreds of millions of daily active users engaging with Stories, it’s easy to see why.