In the second half of 2018, Facebook released an addition to its value optimization tool box with Minimum ROAS (Return on Ad Spend) bidding with an aim to offer advertisers an additional level of control to reach higher value users. Minimum ROAS was introduced for app advertisers to set the lowest acceptable return on ad … Read more
In the exciting world of mobile app user acquisition, mistakes are often the gateway to success. Stick with Bidalgo as we share the most common UA mistakes …and how to avoid them.
Facebook’s Delivery Insights gives mobile advertisers the bigger picture over ad set performance. It offers a place for mobile app marketers to keep an eye on ad performance changes, and in particular helps them understand what could have caused them in order to optimize accordingly. Delivery Insights is a pretty powerful feature in its own … Read more