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Zynga Wins Big with Video Mobile Ads for Wizard of Oz


The Client

Zynga, a leading developer of the world's most popular social games, promoted the Wizard of Oz slots app.


The Goal

Significantly scale UA while meeting ROAS targets


The Strategy

Introducing the use of video mobile app install ads to increase user engagement

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Highlights

17%

Increase in ROAS

-35%

Decrease in CPI

21%

of App installs



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