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Rushmo & Bidalgo Bring Down CPA and Crack the Instagram Advertising Code


The Client

Rushmo, a successful mobile game developer of free-to-play online gambling and board games.


The Goal

Bidalgo, as one of Instagram’s initial Program Partners, and a longtime provider of Rushmo's Facebook campaign management solution, started running Instagram campaigns for Rushmo, to acquire new quality users on a large scale while significantly dropping their CPA.


The Strategy

Following a creative optimization process, Bidalgo determined that a best practice for advertising on Instagram was to combine engaging video and carousel ads with relevant keyword targeting. Bidalgo targeted audiences based on our vast experience in the gaming and online casino industry using creative that grabbed users' attention. Additionally, leveraging our proprietary Bidalgo bidding algorithm allowed us to continuously optimize.

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Highlights

50%

Increase in ROAS

52%

Increase in Conversion Rate

75%

Increase in Payers Rate



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