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Hitting The Top of the Mobile Charts with Product Madness


The Client

Product Madness is a leading social casino operator (acquired by Aristocrat in 2012).


The Goal

Launch the "Heart of Vegas" online casino application on iPad successfully


The Strategy

  • Combine Bidalgo's expertise in mobile acquisition together with Product Madness' vast experience in social casino games.
  • 1 Bidalgo Platform - played & managed by 2 teams, Bidalgo & Product Madness' teams.
  • Close collaboration between the teams in campaign managment, design and creative innovation.
  • Ongoing deep analysis while constantly making campaign adjustments based on data driven decisions.

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Highlights

#1

Casino app
in AU

#3

Casino app
in US

150

Different
creative ads



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