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Driving Quality @ Scale for Pacific Interactive/House of Fun


The Client

Pacific Interactive is one of the world’s leading social game studios. Its portfolio of games includes House of Fun, a social casino slots arena hosting over 50 slots and casino games both on Facebook and mobile.


The Goal

Pacific Interactive tasked Bidalgo with the following:

  • Improve ROI working within its existing budget.
  • Improve ROI working within its existing budget.
  • Position House of Fun as a leading Facebook gaming app.
  • Acquire new players, increase sales to registered players and re-engage inactive players.


The Strategy

Pacific Interactive teamed up with Bildalgo to develop a targeted, cost effective marketing strategy, click to read more>>

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Highlights

7X

ARPU

25%

CPI decrease

350%

ROI Increase



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