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Cracking the Rushmo Code with Mobile Video Ads


The Client

Rushmo, a successful mobile game developer of free-to-play, mobile and browser-based online gambling and board games.


The Goal

As a longtime Bidalgo client, Rushmo enlisted Bidalgo to ‘crack the code’ for their Casino Frenzy app. This included scaling Rushmo’s UA while meeting ROAS targets, increasing user engagement, and finding new and creative ideas to produce better results for Rushmo’s campaigns.


The Strategy

Using the highly successful video mobile app Install ads, Bidalgo once again showed our ability to stay ahead of the game, and offer new and exciting tools and methodologies for our clients’ campaigns. Video ads enabled Rushmo to better showcase their product, increase user engagement, beat their competition, and more.

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Highlights

40%

higher CTR vs. Image ads

25X

increase in First Time Depositors’ (FTD) rate

28%

decrease in CPI vs. image ads Video ads



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