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Bidalgo Reaches Amazing Results for the EveryDayiPlay Vikings Gone Wild App with Smart Creative Identification


The Client

The interactive studio of EveryDayiPlay and its new gaming application "Vikings Gone Wild"


The Goal

Bidalgo was tasked to launch this new gaming application and create an appealing communication strategy for relevant Facebook users


The Strategy

The Bidalgo "sercret sauce" - wide scale creative a/b testing with a defined creative optimization methdology

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Highlights

6

Total tests

187%

CTR increase

52%

CPI decrease



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