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Bidalgo Hits New Highs for GetStocks


The Client

GetStocks, a social stock investing app where users can view and follow high-performing investors, and subscribe to their success.


The Goal

Bidalgo already successfully manages Facebook campaigns for GetStocks, and the two have worked hard to create outstanding Facebook performance campaigns together. Following the launch of Instagram community advertising, and as one of the initial members of the Instagram Partner Program, Bidalgo offered GetStocks the ability to begin running their campaigns using Instagram, and help bring in new quality users on a large scale. This, while still meeting ROAS targets for GetStocks, and creating high user engagement in new and interesting ways.


The Strategy

Bidalgo ran GetStocks’ Instagram community campaigns with relevant creative ads showing young people in an urban environment, with a strong call to action. Throughout the campaign, Bidalgo optimized the ads, and made sure they were reaching the right audience in the right state of mind. For GetStocks, this meant targeting adventurous, ambitious, and motivated young people.

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Highlights

60%

Decrease in CPI

2X

Increase in FTD rate

2X

Increase in CR



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